Shopping for a Cause: Is AmazonSmile an Effective Tool for Nonprofit Fundraising?

The evolution of our cyberspace-driven world has drastically changed the way most non-profits now solicit and garner operating capital. Gone (mostly) are the days when cause-centered organizations stuffed flyers into envelopes and received a check back in the snail mail or reaped the benefits of plastic jars and point-of-sale locations. […]

Advice from the Experts: The Best Fundraising Tips for 2016

A new year brings new challenges and, more importantly, new opportunities to the world of cause-related organizations. And for those operating in the non-profit sectors, the beginning of 2016 should be viewed as a chance to reevaluate your fundraising efforts and make adjustments accordingly, whether those changes involve focusing more […]

The Numbers Game: Understanding the Statistics for Non-Profit Giving

Among Mark Twain’s more famous quotations is this: “there are three kinds of lies: lies, damned lies and statistics.” And yet, despite the writer’s keen observation, we place an unbelievably high premium on statistics in virtually every element of our lives. They impart infinite knowledge and insight into so much […]

Optimizing an Email Campaign for Fundraising Effectiveness

Today’s non-profit organizations have much at their disposal to connect and engage with supporters. Social media efforts, specialized events, crowdfunding … it’s never been easier to stay in touch with dedicated volunteers and financial donors. And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an […]

Join the Crowd(funding): Strategies for Successful Non-Profit Campaigns

Crowdfunding—also known as crowdsourcing—has become a potent and viable means of raising money for thousands of non-profits around the globe. Indeed, if done correctly, such a campaign can see full funding for a particular effort or event. However, if approached in a haphazard manner or not given enough attention to […]

Tis the Season: Making it Easy to Give Year-End Donations

As any non-profit guru or, for that matter, financial analyst will tell you, the fourth fiscal quarter of any year—October, November and December—is the hottest time for garnering monetary support from your donor base. After all, people are anxious to max out those yearly tax write-offs, and the general aura […]

Pushing the Right Buttons: Adding a “Donate Now” Option to Your Facebook Page

For non-profits, there’s little doubt that having a fun, informative and attractive Facebook page can really boost supporter engagement and enhance an organization’s visibility. Unfortunately, with the exception of a small handful of groups, the social media giant hasn’t yet invested the time and money necessary to allow for a […]

Purchase Power: Translating Buying Behaviors into Potential Donor Dollars

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. Whereas older generations still respond well to direct mailers, slightly younger people prefer email campaigns, and still younger individuals react […]

Leveraging Online Tools to Help Tell Your Nonprofit’s Story

Staying financially sound and socially relevant in the non-profit world is no easy task. There’s loads of competition, limited donor pools to draw from and administrative hurdles that require time and talent to overcome.

So what makes one organization stand out from all others in terms of success? In a word, […]

Understanding Conversion Rates in Google Analytics

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. With a few clicks a site owner or webmaster can instantly view critical data such as […]