Why WordPress is the Best Choice for your Website CMS

When it comes to choosing a Content Management System to build and manage your website, the choices available might seem a little daunting, especially to a novice just trying to get their feet wet. Indeed, there are hundreds if not thousands to choose from, many geared solely towards professional designers […]

Shopping for a Cause: Is AmazonSmile an Effective Tool for Nonprofit Fundraising?

The evolution of our cyberspace-driven world has drastically changed the way most non-profits now solicit and garner operating capital. Gone (mostly) are the days when cause-centered organizations stuffed flyers into envelopes and received a check back in the snail mail or reaped the benefits of plastic jars and point-of-sale locations. […]

Attention Getters: Tips for Effective Email Marketing

With the seemingly endless proliferation of websites, social media and online resources, it’s quickly becoming harder and harder to stand out from the crowd no matter your particular niche. Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary […]

Leveraging the Latest Trends in Non-Profit Website Design

In the world of non-profit organizations and institutions, credibility is everything. Consider this: when someone—a potential donor, volunteer or other kind of supporter—first learns of your group, what is the first-step they’ll most likely take in determining your legitimacy and reputation? They’ll probably zoom straight to your website to get […]

Read the Fine Print: Who Actually Owns Your Website?

The old saying goes that possession is nine-tenths the law. But when it comes to our virtual online world—especially in the realm of website design and management—that adage doesn’t always ring true.

Too many people who hire an individual designer or firm to build and launch their website often don’t pay […]

Plan for Success: How to Formulate a Content Plan for Your Website

In the world of websites, content is—and always will be—king. Finding a site designer, working on the format, getting it live … these are relatively easy, but if you don’t have a plan to generate consistently good content and update the site on a regular basis, then much of the […]

Getting What Works: Six Things to Look for in a Good Web Designer

Finding the right match in the field of website design is really not that different than shopping for an auto mechanic, a physician, a plumber of a financial advisor, as there are always multiple questions to be asked: Is this person qualified? Do they have a good reputation in their […]

Money Talks: The Latest and Greatest in Online Payment Services

For a very long time PayPal has ruled the world of online payments and ecommerce transactions. With the click of few buttons users do away with the need for clunky bank transfers and antiquated check writing hassles.

But, as is to be expected in our capitalistic juggernaut, success breeds competition, and […]

Amp Up Your Digital Marketing with Google Analytics

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the […]