Blog

Less is More: The Dos and Don’ts of Facebook Advertising

It’s hard to determine whether or not Mark Zuckerberg himself truly envisioned what his simple social media platform would become 12 years after he first launched the site from his college room in Cambridge, Massachusetts. Indeed, what started as a way to connect with people in an online world has […]

Buying Power: What’s to Come in Online Financial Services

There was time when nobody would dream that it was possible to take a picture of a check and deposit it into a banking account. Or use a fingerprint to check out at the grocery store. Or even that a computer could track our purchases and alert us to the […]

Attention Getters: Tips for Effective Email Marketing

With the seemingly endless proliferation of websites, social media and online resources, it’s quickly becoming harder and harder to stand out from the crowd no matter your particular niche. Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary […]

Understanding the Importance of XML Sitemaps for Website SEO

It’s great to have a stellar and attractive website, one that was professionally designed to utilize the most current design trends with state-of-the-art plugins and all the accompanying bells and whistles. And yet far too many sites fall short in attracting the wide audience a website owner or administrator desires […]

Understanding the How and Why of Website Hacks

Website hacking is an unfortunate reality in today’s cyber-driven world. And whether the site is for a mega multi-national corporation, a mom-and-pop e-tail site or just a personal blog, the results can nevertheless range from mildly annoying to financially devastating.

To understand just how prevalent website hacks are, consider these statistics: […]

Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

It’s a common and absolutely frustrating problem: you send an important email to a friend, colleague, family member etc. and, when you hear no response or feedback you follow up only to find they never received the message. Upon further examination the recipient discovers it got automatically dropped into their […]

Just the Facts: Web Hosting Truths & Myths

When it comes to the world of web hosting, myths and truths abound. Web hosting is complicated… or is it? The best hosts are free … or are they? Nothing is more important than a company with good customer and tech support … or are there other, more critical elements […]

Finding Focus: Simple Tips to Ditch Workplace Distraction

No matter whether you’re a work-from-home telecommuter, high-powered executive with the coveted corner office or a resident of the ubiquitous corporate cube farm, constant distractions during the workday are a sad and annoying reality.

Indeed, being able to buckle down and focus intently on the many tasks at hand or instead […]

Leveraging the Latest Trends in Non-Profit Website Design

In the world of non-profit organizations and institutions, credibility is everything. Consider this: when someone—a potential donor, volunteer or other kind of supporter—first learns of your group, what is the first-step they’ll most likely take in determining your legitimacy and reputation? They’ll probably zoom straight to your website to get […]

Plugging In: Utilizing the Most Important WordPress Options

It takes only a brief look at the impressive statistics surrounding website builder WordPress to realize what an online juggernaut it really is: Currently, nearly 75 million sites are built on the platform and half of all those accounts are hosted directly on the company’s site. Additionally, WordPress-related keywords get […]