Video Rules: Getting Started With the New Facebook Live

There was a time when live-streaming video around the globe was reserved for mega-corporations and celebrities. But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a […]

Going Viral: How to Get Your Social Media Voice into the Mainstream

It should come as no great surprise that social media posts are a fantastic resource for anyone actively operating in the virtual world. Whether you’re a media-conscious blogger, marketing maven for a non-profit cause or a new or established e-tailer, having your content feed into multiple social media platforms is […]

Less is More: The Dos and Don’ts of Facebook Advertising

It’s hard to determine whether or not Mark Zuckerberg himself truly envisioned what his simple social media platform would become 12 years after he first launched the site from his college room in Cambridge, Massachusetts. Indeed, what started as a way to connect with people in an online world has […]

Tapping the Emotional: How to Use Facebook’s New Reactions Feature for Your Non-Profit’s Social Media Strategy

This week Facebook rolled out—to great fanfare—its new Reactions feature, a very welcome addition that finally allows users to forgo the simple “like” button that, to be honest, doesn’t always fit the occasion. With the new Reactions option, we can now express “love,” “ha ha,” “wow,” “sad” and “angry” when […]

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

It’s no great surprise that life online is increasingly a quest for instant gratification when it comes to up-to-the-minute entertainment and information. And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come […]

Pushing the Right Buttons: Adding a “Donate Now” Option to Your Facebook Page

For non-profits, there’s little doubt that having a fun, informative and attractive Facebook page can really boost supporter engagement and enhance an organization’s visibility. Unfortunately, with the exception of a small handful of groups, the social media giant hasn’t yet invested the time and money necessary to allow for a […]

Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown […]